Best book 
“As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and  how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for a long time.”
—David Zuckerman, television writer and cocreator of Family Guy, American Dad, and Wilfred





“I said this about Ryan Holiday’s last book, but I’ll say this now about this book. This is his best book. This will be a perennial seller. Every- thing in here is so true and it is a guide to creativity in the real world.”
—James Altucher, bestselling author of Choose Yourself
“In a shortsighted culture obsessed with virality, it’s refreshing to read a book concerned with vitality. How do we make an release creative works that it has a better chance of taking on a life of its own when it’s out in the word? Once again, Ryan Holiday proves to be a writer worth stealing from.”
—Austin Kleon, New York Times bestselling author of Steal Like an Artist